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The technology is known as Low level laser therapy (LLLT).  Sometimes It is also known as red light, cold laser, or soft laser.

It is a form of alternative medicine that uses laser light at low levels or near-infrared light. The light is applied to the surface skin of the body (in our case your scalp), with the intentions of decreasing pain or inflammation, promoting healing of wounds, tissues, and nerves, or for preventing tissue damage.

In laymen terms, LLLT stimulates cell metabolism and fights miniaturization (thinning hair), while revitalizing the hair follicles to grow thicker.

For a more official explanation, Low level laser (light) therapy (LLLT) has been well studied and is used clinically to treat a wide range of conditions including androgenetic alopecia. Several devices have received market clearance for the treatment of androgenetic hair loss and to promote hair growth in men with Hamilton-Norwood IIa-V and women with Ludwig-Savin I-II classifications of hair loss, and possessing Fitzpatrick I-IV skintypes. A widely accepted theory is that LLLT, particularly at wavelengths in the red (visible) range, affects the functioning of the stem cells that cause hair growth. LLLT activates cytochrome c oxidase and increases mitochondrial electron transport [11-17], which leads to an increase in ATP and subsequent reversal of hair follicles from the dormant telogen stage of growth, to the active growth or anagen stage

The Laser Hair Growth System is clinically proven to treat hair loss for both men and women (you can google it yourself). Low-level laser therapy is a non-invasive, safe, and clinically proven way to stimulate hair follicles to grow thicker and fuller hair without negative side effects.  Of course results will vary on many factors, such as age, chemical makeup of your scalp, hair loss level, hair density, etc, but LLLT has been proven to work.

Our devices are CE certified in Europe, and we're in the process of getting FDA certified in 2020.  The technology itself is FDA approved.  In 2007 and 2011, LLLT  technology was approved by the FDA as a safe treatment for male and female pattern hair loss.  All our laser products are CE certified.  CE marking is a mark that indicates conformity with health, safety, and environmental protection standards for products sold within the European Economic Area (EEA).

We recommend you refer to the device manual, but typically we recommend that you use it for 20 minutes to 30 minutes a day, three times a week. If you've gone six months and don't notice anything, then do it for 25 minutes, three times a week. If after a few more months you still don't notice any difference, do 30 minutes five times a week.

There's also a potential risk of damage to the eyes. Although safer on the eyes than traditional lasers, proper eye protection should always be used (like sun glasses) while undergoing light therapy.